J.D. Power and Associates
reports that in 2005,
90 percent of all Internet
new vehicle shoppers
used a search engine
_______
March 2008 NIADA Article
Hispanic Internet Marketing
To browse the online magazine
and read our full article,
click here and navigate the
flash display to the article
beginning on page 34.
_______
Click here to download our
article on Bilingual Search
Engine Marketing from the September 2007 issue
of Client Side News
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Automotive Search Engine Marketing
(English & bilingual English-Spanish search engine marketing-optimization-SEM-SEO for automobile dealers)
Affinity Spanish provides expert English language and bilingual English-Spanish search engine marketing (SEM) services for automobile dealers that seek:
- Competitive advantage from prominent search engine placement, and
- An online presence with the optional ability to reach both English and Spanish speaking customer segments
The ascendance of the Hispanic market has made single language search engine marketing an incomplete practice for dealers in areas where the Hispanic population is significant. Bilingual English-Spanish search engine marketing from Affinity Spanish provides more complete search engine marketing solutions for automobile dealers targeting customers that speak English and/or Spanish.
Description of SEM Services for Auto Dealers
- Keyword Research (English/Spanish): It’s essential that search engine marketing be based on knowledge of the terms and phrases that web users actually search on. Affinity Spanish conducts research using best available tools and resources to create a master list of English and optionally Spanish search keywords and phrases. Ongoing refresh service is recommended and available.
- Spanish Language Websites: As a complement to existing websites in English, Affinity Spanish provides the skills needed to develop and maintain Spanish language websites. Spanish language websites may be a subset of existing English language sites (e.g., mini-sites), or completely replicate existing sites while adding enhanced Spanish language text to catch and keep the attention of search engines.
- Keyword-Rich News Releases (English/Spanish): Often overlooked because of the investment of time and energy required, keyword-rich news releases published in online media are an extremely effective way to increase strategic exposure and point searchers back to your company’s site. Affinity Spanish develops and distributes news releases in English and Spanish to ensure maximum exposure in each language.
- Landing Page Creation (English/Spanish): Custom English and Spanish website landing pages are developed and fine-tuned to improve organic search engine ranking on target keywords and phrases. Landing page development can also tie in with PPC advertising. Affinity Spanish provides turnkey services from concept development to composition to online activation of landing pages on an ongoing basis.
- Bilingual Blogs: Spanish/English blogs are a great tool to support organic search engine ranking placement. Text content from web logs of often indexed immediately by the major search engines. Affinity Spanish provides all language and technical skills required to launch and maintain bilingual (or Spanish only) blogs.
- Bilingual Pay-Per-Click Advertising Management: English and Spanish language PPC advertising offers an immediate and highly targeted approach to reaching English and Spanish speaking customers online. Affinity Spanish can manage PPC campaigns to ensure that maximum value is obtained from campaign budgets.
Affinity Spanish is accepting a limited number of new clients in this area. We work with clients on a non-competing basis in their respective dealership-geographic categories. For additional information please contact us today toll-free at
(866) 545-7038 or info@affinityspanish.com to initiate a discussion.
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