Hispanic Online Marketing

If your organization is interested in reaching the already sizeable and still growing Hispanic market ... we suggest giving serious consideration to Hispanic online marketing (a form of SEM as it's become known).

Today visibility in the major search engines has become a key component in business success. This is perhaps especially true with the Hispanic audience. Consider these indicators. The average US Hispanic spends 20 percent more time online, with 25 percent more pages viewed, compared to non-Hispanics. They're using the Internet more than 17 hours per week, and more than half that time is spent on sites written in Spanish.

Then there's Latin America. Latin Americans have the highest online user-to-search penetration per capita: Over 81 percent of Internet users in Latin America use a search engine (totaling 68 million unique users).

Content-based Hispanic internet marketing services include:

• Keyword Research: It's essential that search engine marketing be driven by knowledge of actual users' search engine practices and keyword terms in both Spanish and English. Affinity Spanish conducts research using best available resources and language skills to formulate a target list of keywords and phrases for use in search engine marketing campaigns.
• Spanish Language Pay-Per-Click Advertising: Spanish language PPC advertising offers an immediate and highly targeted approach to reaching the Hispanic market online.
• Keyword-Rich News Releases: Based on the results of keyword research, we create and distribute Spainsh/English language news releases that are strategically developed to support organic search engine placement.
• Landing Page Creation: Custom Spanish language web pages can support marketing objectives associated with PPC and organic search engine marketing projects. Affinity Spanish provides turnkey services from concept development to composition to online publication.
• Spanish Language Websites: Whether mini-sites or full-blown Spanish language web sites, we provide the skills needed to develop and maintain Spanish language web sites.
• Bilingual Blogs: Spanish/English blogs are a great tool to support organic search engine results. We provide all language and technical skills required to launch and maintain bilingual (or Spanish only) blogs.

Words matter. Language matters. The internet, and in particular Hispanic online marketing results matter. If you agree we invite you to contact us at (800) 431-5361 or info@affinityspanish.com to discuss your interests and ideas.