• Spanish Translation
• Spanish Interpretation (nationwide)
• Bilingual Search Engine Marketing
• Bilingual Employee Recruiting
• Business Solutions

Click here to download our

article on Bilingual Search

Engine Marketing from the September 2007 issue

of Client Side News

Hispanic Internet Marketing

(Bilingual English-Spanish Search Engine Marketing)

Affinity Spanish provides expert bilingual English-Spanish search engine marketing (SEM) services for organizations that seek:

1. Competitive advantage from prominent search engine placement, and
2. An online presence reaching both English and Spanish speaking customer segments

The ascendance of the Hispanic market has made single language search engine marketing an incomplete practice for many companies. Bilingual English-Spanish search engine marketing from Affinity Spanish provides more complete search engine marketing solutions for businesses and organizations targeting customers that speak English and/or Spanish.

 Description of Bilingual SEM Services

• Keyword Research (English/Spanish): It’s essential that search engine marketing be based on knowledge of the terms and phrases that web users actually search on. Affinity Spanish conducts research using best available tools and resources to create a master list of both English and Spanish search keywords and phrases. Ongoing refresh service is recommended and available.

• Spanish Language Websites: As a complement to existing websites in English, Affinity Spanish provides the skills needed to develop and maintain Spanish language websites. Spanish language websites may be a subset of existing English language sites (e.g., mini-sites), or completely replicate existing sites while adding enhanced Spanish language text to catch and keep the attention of search engines.

• Keyword-Rich News Releases (English/Spanish): Often overlooked because of the investment of time and energy required, keyword-rich news releases published in online media are an extremely effective way to increase strategic exposure and point searchers back to your company’s site. Affinity Spanish develops and distributes news releases in English and Spanish to ensure maximum exposure in each language.

• Landing Page Creation (English/Spanish): Custom English and Spanish website landing pages are developed and fine-tuned to improve organic search engine ranking on target keywords and phrases. Landing page development can also tie in with PPC advertising. Affinity Spanish provides turnkey services from concept development to composition to online activation of landing pages on an ongoing basis.

• Bilingual Blogs: Spanish/English blogs are a great tool to support organic search engine ranking placement. Text content from web logs of often indexed immediately by the major search engines. Affinity Spanish provides all language and technical skills required to launch and maintain bilingual (or Spanish only) blogs.

• Bilingual Pay-Per-Click Advertising Management: English and Spanish language PPC advertising offers an immediate and highly targeted approach to reaching English and Spanish speaking customers online. Affinity Spanish can manage PPC campaigns to ensure that maximum value is obtained from campaign budgets.

Affinity Spanish is accepting a limited number of new clients in this area. We work with clients on a non-competing basis in their respective business categories. For additional information please contact us today toll-free at (866) 545-7038 or info@affinityspanish.com to initiate a discussion.

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If your organization is interested in reaching the already sizeable and still growing Hispanic market ... we suggest giving serious consideration to Hispanic internet marketing, a form of search engine marketing (or SEM as it's become known).

Today visibility in the major search engines has become a key component in business success. This is perhaps especially true with the Hispanic audience. Consider these indicators. The average US Hispanic spends 20 percent more time online, with 25 percent more pages viewed, compared to non-Hispanics. They're using the Internet more than 17 hours per week, and more than half that time is spent on sites written in Spanish.

Then there's Latin America. Latin Americans have the highest online user-to-search penetration per capita: Over 81 percent of Internet users in Latin America use a search engine (totaling 68 million unique users).

The basis for all fundamentally sound search engine marketing, Hispanic or otherewise, is content. Search engines want to return high quality content results to their users. Content-driven Hispanic internet marketing services include those listed above.

Words matter. Language matters. The internet, and in particular search engine results matter. If you agree we invite you to contact us toll-free at (866) 545-7038 or info@affinityspanish.com to discuss your interests and ideas.

See also:

us-hispanic-marketing

hispanic-online-marketing