Who needs Spanish translation (or translation of any language for that matter)? The short answer is no one. No one needs translation services for the sake of them. Translators and translation companies might do well to keep this in mind. There is always a more fundamental motivation that underlies every translation project. Paying attention to these things might actually improve the quality of translations and make the deliverables more responsive to the real needs of clients.

Thinking back on recent translation projects performed by our company, the following underlying needs come to mind:

1. Need to expand market potential

2. Need to be seen as relevant in changing times

3. Need to connect with Hispanic business owners

4. Need to make changes and try something new

5. Need to strengthen search engine ranking

6. Need to recover from mistakes

7. Need to educate and retain employees

8. Need to appear politically correct

9. Need to protect intellectual property

10. Need to recruit people

These are just a few from recent first-hand experience. There are no doubt many others. Feel free to contribute to the list.