Looking back over recent posts I note several on the topic of English-Spanish bilingual search engine marketing. I guess it’s a particular area of interest for me right now. Our company recently signed two new automobile dealer accounts to help them with their search engine ranking. Something on the order of 90% of new car purchases involve an internet search so the interest in ranking well is understandable.

In markets where the Hispanic population is significant, bilingual English-Spanish search promotion extends the benefits of traditional search engine marketing. Not all Hispanics prefer Spanish language content, though many do. Even Hispanics who are  bilingual may connect better with messages written in Spanish if it’s their first language.

In any case bilingual automotive search engine marketing is a current focus for our company. For readers interested in reading more click here for a descriptive listing of services.