A problem with traditional translation and language services companies is that they’re too interested in language alone. It seems strange to say it, but language services by themselves are not very marketable.

Rather it’s when language overlaps with other professions and business categories that marketable services are created. We see this with interpreters and the legal system for example. Products targeting multi-language markets create a need for localization services. Numerous examples of this principle can be cited.

Bilingual recruiting services are another. The need for English-Spanish language speaking employees exists with US companies seeking to do

business with the US hispanic market, much of which prefers Spanish language interaction. Two-thirds of Latin America is predominantly Spanish speaking. Worldwide around 500 million people speak Spanish. US companies interested in doing business with this sizeable in-part-language-defined market need language skills represented in their work force.

Thus a growing service offering for Affinity Spanish is bilingual employee recruiting. Here language overlaps with an established business category — that of employee search and recruiting. My original point you may recall.