Not all US Hispanics prefer online information in Spanish, though a significant percentage does. And since few US domestically focused companies can be economically viable targeting Spanish speaking customers alone, so-called Hispanic internet marketing might be better thought of as ‘bilingual English-Spanish search engine marketing’. In this pursuit a primary objective is to make language largely irrelevant between Spanish and English dominant customer segments.

If your company’s target market includes native speakers of English and/or Spanish, we suggest due consideration be given to bilingual English-Spanish search engine marketing to help connect with more prospective customers and in the process establish sustainable competitive advantage. For additional information on Spanish search engine marketing (a/k/a bilingual English-Spanish search engine marketing) click here.