While many automobile dealers have adopted the use of pay-per-click advertising, restricting search engine marketing to pay-per-click promotion alone is unlikely to effectively distinguish one auto dealer’s search engine presence from another since everyone does it and for the most part bid on pretty much the same keywords. A more balanced and comprehensive online marketing approach is recommended for auto dealers interested in more than further inflating Google’s price to earning ratio (for the record … we like Google).

For dealerships interested in developing a sustainable online marketing advantage, consider a search engine optimization-marketing program that includes a variety of complementary tactics such as keyword research, keyword-rich press releases, landing pages in English and perhaps Spanish, plus one of our favorite tools … blogs. It may be a little cliché in search engine marketing circles, but it really is about content.  For a bit more information on this topic click here.