This month an article we authored on the topic of Hispanic Internet Marketing appears in the March 2008 edition of Used Car Dealer Magazine. The magazine issued monthly by NIADA (National Independent Automobile Dealers Association) is the oldest and most prestigious trade journal for used car dealers.

Despite the article’s stated title, we prefer to think of so-called Hispanic Internet Marketing as ‘bilingual English-Spanish internet marketing’. We’re big advocates for leveraging web content in both English and Spanish to strengthen search engine positioning in each language. The practice is of particular interest to US auto dealers that have English language web sites plus interests in the US Hispanic market, a significant portion of which prefers Spanish language content.

To browse the online magazine and read the full article, click here and navigate the flash display to the article beginning on page 34.