Search engine optimization (SEO/SEM) is one important benefit associated with corporate blogs. Outsourcing an organization’s corporate blog to a professional blogging team is one way to ensure your company’s blog gets the regular attention it needs, including ongoing content generation built on strategic keywords and phrases.
Outsourced corporate blogging services from Affinity Spanish include a dedicated subject matter authority (writer) that knows your company and business, and can compose timely, interesting content that attracts attention from search engine robots as well as human readers. Keyword research, project management, blog setup and design/maintenance, all are included in turnkey outsourced corporate blogging services. A parallel Spanish blog to accompany an English language blog is available as an option.
Affinity Spanish today announced new outsourced corporate blogging services in English and optionally Spanish. Blogs are perhaps the most effective method currently available for promoting organic search engine results. A fully staffed, high-volume blog adding search engine friendly content on a daily basis can be used to ‘flood the internet’ with content that ranks prominently in connection with strategically selected target keywords and phrases.
A themed blog operation is highly scalable and can be established and supported at a level in line with a range of determined budget allocations. For more information contact us at 303-404-8699 or info@affinityspanish.com.
This month an article we authored on the topic of Hispanic Internet Marketing appears in the March 2008 edition of Used Car Dealer Magazine. The magazine issued monthly by NIADA (National Independent Automobile Dealers Association) is the oldest and most prestigious trade journal for used car dealers.
Despite the article’s stated title, we prefer to think of so-called Hispanic Internet Marketing as ‘bilingual English-Spanish internet marketing’. We’re big advocates for leveraging web content in both English and Spanish to strengthen search engine positioning in each language. The practice is of particular interest to US auto dealers that have English language web sites plus interests in the US Hispanic market, a significant portion of which prefers Spanish language content.
To browse the online magazine and read the full article, click here and navigate the flash display to the article beginning on page 34.
If search engines were perfect the best (i.e., most relevant) sites would always rank at the top. Amazing pieces of technology that search engines are, indexing and organizing apparently non-stop, they’re far from perfect. And it’s darned near impossible to determine absolute ‘best’ in connection with a web site.
When the buzzword acronyms of SEO (search engine optimization) or SEM (search engine marketing) come up in conversation among business people it’s seldom immediately clear what’s meant by those using these terms. After a few gently probing questions though, the respective definitions of these things begin to emerge. SEO is something you do once and then it’s done. That’s one idea we hear. The other is that there’s some kind of trick involved in getting high rankings in search engines.
This morning I was reading an interview with well-known marketing commentator Seth Godin. In his view a problem with search engine optimization services is not so much with the consultants, but with some (not ours) clients’ expectations of immediate results. It’s part of our society I suppose … the quick fix mindset. Well, how about just taking the time, applying the resources, etc., etc., to over time create websites full of useful content. In other words give search engines and users just what they want. This is the ‘new SEO’ (actually what our company has always done). And we do it in English and Spanish.
In test marketing this video we found that many viewers experience a sudden and compelling desire to engage us for Spanish translation services, to conduct search engine marketing in English and/or Spanish, or to recruit bilingual employees (strangely, independent of whether the services are actually needed).
While many automobile dealers have adopted the use of pay-per-click advertising, restricting search engine marketing to pay-per-click promotion alone is unlikely to effectively distinguish one auto dealer’s search engine presence from another since everyone does it and for the most part bid on pretty much the same keywords. A more balanced and comprehensive online marketing approach is recommended for auto dealers interested in more than further inflating Google’s price to earning ratio (for the record … we like Google).
For dealerships interested in developing a sustainable online marketing advantage, consider a search engine optimization-marketing program that includes a variety of complementary tactics such as keyword research, keyword-rich press releases, landing pages in English and perhaps Spanish, plus one of our favorite tools … blogs. It may be a little cliché in search engine marketing circles, but it really is about content. For a bit more information on this topic click here.
Not all US Hispanics prefer online information in Spanish, though a significant percentage does. And since few US domestically focused companies can be economically viable targeting Spanish speaking customers alone, so-called Hispanic internet marketing might be better thought of as ‘bilingual English-Spanish search engine marketing’. In this pursuit a primary objective is to make language largely irrelevant between Spanish and English dominant customer segments.
If your company’s target market includes native speakers of English and/or Spanish, we suggest due consideration be given to bilingual English-Spanish search engine marketing to help connect with more prospective customers and in the process establish sustainable competitive advantage. For additional information on Spanish search engine marketing (a/k/a bilingual English-Spanish search engine marketing) click here.
Affinity Spanish Language Solutions today announced the formal obsolescence of single language search engine marketing for most US companies and corporate concerns. The announcement marks the official beginning for ‘bilingual English-Spanish search engine marketing’ as the successor standard to the former English language only search engine marketing/SEM/ SEO, and other random jargon and buzzword phrases directly and indirectly associated with favorable search engine ranking and online promotion. The announcement is made as a public service for professional marketers and corporate executives that prefer to read about significant trends and industry developments in published media prior to independent recognition and acceptance of the obvious.
For additional information about bilingual English-Spanish search engine marketing services see the Affinity Spanish website. Affinity Spanish provides content based bilingual English-Spanish search engine marketing services including English and Spanish keyword research, bilingual press release creation and distribution, bilingual landing page development, bilingual English-Spanish blogs and maintenance services, plus custom website development in English and Spanish.
Over the past year our company has continued to evolve in some interesting and unanticipated ways. Since our inception we’ve made a conscious effort to chart a course that’s a little different from that of more traditional language services companies. And, well, we think we’ve done that. In our view there’s no other company quite like us.
Our activity in areas where the Spanish language overlaps with defined business categories like search engine marketing, human resources, international business and communication ensures a unique market position for Affinity Spanish. Of course we hope our unique position will continue to be a valued one.
That said our primary service categories for the foreseeable future into 2008 are:
Each of the above service categories are linked to pages that describe them in more detail.
Thanks go out to all our current customers for your loyal patronage in 2007. We extend our holiday best wishes to each of you, and look forward to helping support your business objectives in the coming year.
Looking back over recent posts I note several on the topic of English-Spanish bilingual search engine marketing. I guess it’s a particular area of interest for me right now. Our company recently signed two new automobile dealer accounts to help them with their search engine ranking. Something on the order of 90% of new car purchases involve an internet search so the interest in ranking well is understandable.
In markets where the Hispanic population is significant, bilingual English-Spanish search promotion extends the benefits of traditional search engine marketing. Not all Hispanics prefer Spanish language content, though many do. Even Hispanics who are bilingual may connect better with messages written in Spanish if it’s their first language.
In any case bilingual automotive search engine marketing is a current focus for our company. For readers interested in reading more click here for a descriptive listing of services.
